Social Media Analytics Report

Q1 2016 

In the first quarter of 2016, LHS social media has maintained a steady growth. We have seen a substantial increase in our LinkedIn impressions and followers and a stable improvement with our Twitter performance.

We received a great amount of impressions, visits, and engagement during the holiday season in Q4 2015. A noteworthy fact missing in our Q4 2015 Social Media Analytics Report was the 60K impressions we achieved on Twitter in the last two weeks of 2015. We were able to reach this great number of impressions because, instead of solely relying on industry news and tips, we posted a reasonable amount of client news and LHS original content, i.e. the thought leadership video series and whitepapers.

In regard to our Twitter performance, even though there was a decline in tweet impressions this quarter, we have seen a significant growth in engagement. We started to tag (“@”) authors and publications of the articles we tweeted, which credited the reporters and potentially helped us strengthen the relationships with members of media. The reporters whose articles we tweeted most frequently were Don Seiffert (Boston Business Journal), Ed Silverman (STAT News), Luke Timmerman (Timmerman Report, STAT News, Forbes), Dylan Scott (STAT News), and Megan Thiekling (STAT News). In the next quarter, we will start engaging more members of media from various publications, i.e. BioCentury, BioWorld, Fierce Biotech, etc.

We have done a great job on LinkedIn this quarter. We have gained 162 more followers on our LinkedIn page and almost tripled our impressions. We increased the frequency of LinkedIn posts from last quarter to twice to three times a week. Content wise, we usually chose our client news, agency news, thought leaders news in the industry, and other relevant industry trend. We took advantage of the loose word-limit on LinkedIn and tried to craft more detailed posts than Tweets.

To sum up, our social media activities in Q1 2016 has continued to be effective. We have achieved substantial growth in Twitter engagement, LinkedIn followers, and LinkedIn impressions. In the next quarter, we will work towards better incorporating our account work and other marketing efforts with the social media strategy and eventually improving our social media performance significantly.

Twitter Analytics

Top Tweets

LinkedIn Analytics

Top LinkedIn Posts