Professional Experience

LaVoieHealthScience                                                         Boston, MA

Assistant Account Executive                                               Sep 2015-Present

• Worked across pubic relations and investor relations accounts conducting various media relations, branding, content development, investor targeting, and investor conference management projects

• Increased the firm’s visibility in the industry by leading marketing and social media initiatives as well as supporting business development campaigns

SHIFT Communications                                                    Boston, MA

Marketing Technology Intern                                                Feb-Apr 2015

• Supported the agency’s marketing team by conducting market research, marketing data analysis, and social media analytics, as well as compiling editorial calendars and managing awards programs

PRLab at Boston University                                             Boston, MA

Account Executive                                                                  Sep-Dec 2014

• Created and conducted a PR campaign for Morgan Memorial Goodwill Industries to increase the number of goods donations in the Greater Boston area through social media engagement, local media pitches, local college partnerships, and various promotional events 

WorldTeach                                                                         Boston, MA

Alumni Engagement Intern                                                June-Aug 2014

• Planned alumni and volunteer engagement projects such as alumni networking events and campus outreach programs, and oversaw communication with alumni including creating monthly e-newsletters and managing alumni groups on LinkedIn

English Teacher/Translator                                               Beijing, China

                                                                                                Feb 2012-May 2013

• Freelance English teacher and translator for different language schools and companies including Aceleader International Language Center and Law Office of James W. Volberding

Fleishman-Hillard                                                               Beijing, China

Public Relations Intern                                                             Aug-Dec 2012

• Implemented strategic public relations campaigns such as the 175th Tiffany & Co. Anniversary and the launch of The Vogue Talents Corner and completed retainer tasks such as clipping reports and media pitches

The University of Chicago Center in Beijing                 Beijing, China

Marketing Intern                                                                        Oct 2011-May 2012

• Coordinated academic conferences and students’ programs and promoted special events via traditional and social media

Research Experience          

Boston University College of Communication             Boston, MA                                             

Research/Teaching Assistant                                                      Jan-May 2014

• Researched on various interpersonal communication and mass media effects projects, and assisted the professor in teaching undergraduate classes

Cultural Conflicts and Adaptation of International Students       Beijing, China

Project Assistant                                                                                                   Apr-July 2012

• Conducted qualitative research using ethnographic methods and in-person interviews to analyze different cultural conflicts and adaptation patterns

U.S. Mainstream Media’s Reports on China-Related Issues          Beijing, China

Project Assistant                                                                                                   Apr-June 2011

• Accomplished a content analysis study about U.S. mainstream media's coverage on China related issues

Education  

Boston University College of Communication           Boston,MA

  Master of Science in Communication                                       May 2015

  Concentration in Public Relations

Beijing Language and Culture University                   Beijing, China

  Bachelor of Arts in Journalism                                                   June 2013

  Concentration in International Communication

  Awards and Scholarships

• Excellent Social Work Scholarship

• The Award for “Excellent Student” of School of Humanities

Skills  

Certificate:  Hootsuite Certification

Professional: Content development, copy writing, email marketing, social media analytics, media monitoring, 

                        multicultural marketing, Mac OS X, Windows, Microsoft Office, Adobe Creative Cloud

Language: Bilingual in English and Chinese