Yoox.cn Debuts in China

SHANGHAI, OCTOBER 8TH, 2012 – Following its arrival in China in 2010 as the first mover in the fashion e-commerce scene, YOOX Group announces today the launch of the Chinese version of yoox.com, the company’s first multi-brand virtual store established in 2000. With its 12 years’ experience in inspiring style and innovating online fashion, yoox.com opens its virtual doors in China under the domain yoox.cn.

yoox.cn offers Chinese customers not only a never-ending selection of products from the world’s most prestigious designers, but also, an innovative and entertaining shopping experience together with best-in-class customer service.

Positioned among the world’s leading virtual stores, yoox.com has become a destination for fashion lovers all over the world. Today yoox.cn gives style-savvy Chinese shoppers the possibility to invent their own style and express their individuality. New sessions include ‘The look for…’, which offers advice for specific occasions (weekend, office, etc.), and ‘Trend’, which is an extra dose of stylish inspiration. Open 24 hours a day, 7 days a week, yoox.cn is also optimized for tablet and iPad navigation, allowing customers to shop whenever, wherever.

Chinese style lovers are welcomed to the new yoox.cn by a digital cover (www.yoox.com/coverpage) featuring Chinese top model Xiaowen Ju, celebrating the launch of yoox.cn in China.

The new feature ‘Speak & Shop™’ launched at the beginning of September on yoox.com is also available in China now. Developed by YOOX Group, the voice recognition software ‘Speak & Shop™’ is a revolutionary invention in the world of online fashion. Customers can search for their favorite outfit, shoes or accessories by simply clicking, writing or speaking out loud their favorite color of the season. The digital cover will then transform and offer an edited selection of fashion and accessories in the chosen color.

The launch of yoox.cn confirms YOOX Group’s strategy in China, where the company entered in 2010 as the first mover in fashion e-commerce and at the moment runs numerous mono-brand online stores powered by YOOX Group - armani.com, bally.cn, dolcegabbana.com.cn, dsquared2.cn, alexanderwang.cn, marni.cn, moncler.cn, y-3store.cn, and the multi-brand online luxury boutique thecorner.com.cn. 

With a local structure including a logistics center and office in Shanghai, YOOX Group guarantees the Chinese customers a unique customized shopping experience. yoox.cn offers a fully localized customer service for Chinese customers, including:

• Localized site and dedicated customer care in Chinese, both via email and telephone

• Fast and reliable FedEx delivery to more than 400 cities throughout China

• Easy return

• Prices in CNY

• Size conversion

• Safe payments via cash-on-delivery service and various local payment systems (such as ALIPAY)

• Anti-fraud microchip seal with the latest RFID tracking technology to ensure the authenticity of each product

About YOOX Group (www.yooxgroup.com)

YOOX Group is a global Internet retailing partner for leading fashion & design brands. It has established itself amongst the market leaders with multi-brand online stores yoox.com, thecorner.com and shoescribe.com, as well as with numerous mono-brand online stores, from armani.com to zegna.com, all “Powered by YOOX Group”. The Group has also partnered with PPR in a joint venture dedicated to managing the mono-brand online stores of several PPR luxury brands. The Group has offices and operations in Europe, the United States, Japan, China and Hong Kong and delivers to more than 100 countries worldwide. YOOX Group is listed on the Milan Stock Exchange as YOOX.MI.